Maya Caddle

I help companies and crypto ecosystems scale globally, bridging emerging technologies with real-world adoption.

With expertise in ecosystem development, business development, VC and market expansion across crypto, I've built crypto platforms from concept to $50M in liquidity and partnerships with Coinbase, spoken at SWIFT and the London Stock Exchange, and scaled ventures across 4 continents.

This is me

Business Development. Market Expansion. Ecosystem Growth. VC. Crypto. Payments. Emerging Markets. Strategic Partnerships.

October 2023

Venturing out on my own

Specialising in growth and business development consulting, I've secured pilot customers and built the GTM strategy for an RWA financing firm, designed builder support programs for a major blockchain project, supported fundraising for an AI x crypto venture.

October 2022

The next step

Transitioning to Chief of Staff at Nestcoin. I incubated a B2B stablecoin neobank (onboarding initial 15 businesses), executed growth and BD for portfolio startups and managed investor comms and restructuring post-the FTX collapse, helping to raise a $2million emergency bridge round.

November 2021

Maya the builder

I joined Nestcoin, a crypto-focused venture studio, to turn a high-level idea into a business - Onboard, a stablecoin- enabled payments platform. I took from concept to 4,000 users and $50million in liquidity in its first 4 months. Leading growth, BD and product, I secured key partnerships, onboarded liquidity providers from competitors, and conducted 200+ weekly outreach efforts. Onboard was recognised as a top 10 innovation by the CEO of Coinbase and is now a Coinbase Partner.

August 2021

Creating my own opportunities

I pitched myself and became a venture scout for Sahil (Gumroad founder) and Elizabeth Yin (Hustlefund GP), sourcing projects across crypto, gaming and payments infra, while working fulltime. I pitched 20 with 5 securing funding in 5 months. Some were later backed by Lightspeed Ventures, Coinbase, Electric Capital, and Balaji.

Maya
in Public

Vitalik: Ethereum in emerging markets

One of 10 people invited to spend a week with Vitalik discussing crypto in emerging markets and Ethereum's role in this.

SWIFT Conference: CeFi vs DeFi

Spoke on the only crypto panel at SWIFT's global conference, debating DeFi vs CeFi vs TradFi before bankers and central banks from across the world.

Developer DAO: Localisation & web3

Spoke on the only crypto panel at SWIFT's global conference, debating DeFi vs CeFi vs TradFi before bankers and central banks from across the world.

London Stock Exchange: The future of web3

I discuss the importance and nuances when it comes to on/offramping in Africa, Central Bank Digital Currencies (CBDC) and the role of stablecoins on the continent.

Blockchain Insiders podcast: Crypto in Nigeria

Alongside Visa's Head of Crypto, I discuss the evolution of the crypto scene in Africa's most populous country Nigeria.

The Oracle's Summit: Oracles powering Real World Assets

Spoke with the founders of Chronicle Labs (2nd biggest crypto oracle) and Centrifuge on oracle innovations, gaps, and bringing credit markets on-chain, highlighting their role in enabling stablecoins and real-world assets.

Writings

Crypto-enabled credit: the next wave of the crypto-financial stack

This Week in Fintech

Crypto ≠ One-Size-Fits-All: The Key to Driving Adoption in Africa

Hackernoon

The crypto payments product that needs to be built

Coming soon

L1/ L2s & scaling globally: the missing trick

Coming soon

The evolution of neurotech

Coming soon